Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder
Position: Marketing Specialist – Advanced Healthcare Funnel Builder
Location: Remote
Job Mode: Full-Time
Notice Period: Immediate Joiner Preferred
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Position Overview
We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.
The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.
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Key Responsibilities
1. Paid Advertising Strategy & Execution
•    Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
•    Conduct in-depth keyword research, audience segmentation, and competitive analysis.
•    Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
•    Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.
2. Funnel Architecture & Development
•    Design and implement complete digital marketing funnels using GoHighLevel.
•    Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
•    Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
•    Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.
3. Content & Creative Collaboration
•    Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.
•    Develop compelling healthcare-oriented messaging that educates, engages, and converts.
4. Data Analysis & Reporting
•    Analyze campaign and funnel performance metrics to make data-driven optimizations.
•    Produce weekly and monthly reports highlighting KPIs and actionable insights.
5. Compliance & Healthcare Industry Awareness
•    Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.
•    Maintain ethical advertising practices and safeguard patient privacy.
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Qualifications & Skills
Required: 
- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 
- Proven track record of building complete digital funnels that consistently convert. 
- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 
- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 
- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 
- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 
- Healthcare industry marketing experience. 
- Knowledge of HIPAA-compliant marketing. 
- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 
- Experience promoting high-value, cash-pay healthcare services.
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Performance Metrics
Success in this role will be measured by: - 
- Cost per Lead (CPL) within target range. 
- Conversion Rate from lead to booked appointment. 
- Return on Ad Spend (ROAS).