Key Responsibilities:

1. Content Creation: Develop engaging and culturally relevant content for various social media platforms, ensuring alignment with the political narrative and campaign goals.

2. Independent Content Management: Drive social media assets independently, taking ownership of content creation, curation, and scheduling across platforms.

3. Content Editing: Ensure high-quality content by editing and refining content as needed.

4. Strategic Messaging: Collaborate with the communication team to develop content that effectively communicates political messages, ideologies, and campaign initiatives.

5. Audience Engagement: Foster active engagement with audiences, understanding their sentiments, and tailoring content to resonate with their perspectives.

6. Multimedia Production: Utilize multimedia elements such as graphics, videos, and infographics to enhance the visual appeal and impact of content.

7. Trend Analysis: Stay updated on political trends, news, and cultural nuances in India, incorporating these insights into the content strategy.

8. Collaboration: Collaborate with graphic designers, video editors, and other team members to ensure the seamless integration of content across various channels.

9. Analytics and Optimization: Monitor and analyze the performance of content, using data to optimize strategies and enhance audience reach and engagement.

10. Independent Content Management: Drive social media assets independently, taking ownership of content creation, curation, and scheduling across platforms.

Must-Have Skills:

1. Language Proficiency: Proficient in Malayalam and English with strong written and verbal communication skills.

2. Content Creation Skills: Proven experience in content creation, with a portfolio demonstrating the ability to craft engaging content.

3. Social Media Savvy: In-depth understanding of various social media platforms and trends, especially within the context of political landscape.

4. Political Awareness: A keen interest in Indian politics, with an understanding of regional political dynamics, ideologies, and current affairs.

5. Creativity: Creative mindset with the ability to generate fresh and innovative ideas for content.

6. Independence: Capable of independently managing social media assets and content calendars.

7. Adaptability: Ability to adapt quickly to changing political scenarios and adjust content strategies accordingly.

Education & Experience:

1. Bachelor's Degree: A bachelor's degree in Mass Communication, Journalism, Political Science, or a related field is preferred. This educational background provides a solid foundation in communication and political understanding.

2. Specialization or Coursework: Candidates with specialization or coursework in Content Creation, Digital Marketing, or Political Communication would be advantageous.

3. Preferred experience: 1–3 years in content creation, strategy, and multi-channel campaign management.

4. Language Proficiency: Read / Write / Speak fluency in Malayalam and English is essential. Candidates should demonstrate a strong command of both written and verbal communication.

Digital Assets:

Preference shall be given to candidates having own Laptop & bringing the same to work. The prescribed asset specification is MacBook Air, 15 Inch, M4, 2025 / Mac Studio M4 Max, 2025.