Key Responsibilities:

Strategy, Planning & Governance 

• Create the annual/quarterly marketing plan and calendar (brand, product launches, retail, performance), linked to revenue target.
•  Own the marketing budget; prepare monthly budget vs. expected ROI, present to management, and adjust based on performance.
•  Define brand positioning, architecture, and messaging for product lines and age groups; ensure consistency across channels.
•  Build the marketing operating model (in-house vs agency mix), KPIs, dashboards, and review.

Offline Marketing & Retail Enablement·       

• Drive product placement on shelves at toy stores, modern trade, and key retail chains; create planograms and shelf strategies.
• Lead packaging development (structure, graphics, unboxing, compliance marks); run cost-quality A/Bs with vendors.
• Own retail visibility: POSM, display units, end-caps, standees; trade promos and sell-out activations.
• Coordinate with Sales/GT for distributor/dealer rollouts and retail training.

Digital & Performance Marketing

• Plan and run digital campaigns across Google (Search/Shopping/PMax/YouTube) and Meta (IG/FB), aligned to launch and seasonal moments.
• Own paid media strategy (prospecting, retargeting, retention), audience creation, creative briefings, and measurement frameworks.
•  Run lead-generation ads for partnerships, distributors, and B2B buyers (schools, activity centers, gifting).

E-commerce & Website Growth

• Partner with e-commerce team for Amazon/Marketplace ads and merchandising; coordinate hero SKUs, A+ content, reviews.
• Own D2C site demand generation (traffic, CVR, AOV, MER) with CRO experiments, bundles, and content.
• Drive CRM/retention (email/WhatsApp), influencer/creator collaborations, and UGC programs.

Content, Creatives & Brand Assets

• Lead creative direction for product photos, videos, reels, landing pages, and ad creatives.
• Please brand promotion through influencer marketing
• Maintain brand guidelines; ensure child-safe, parent-reassuring messaging (age-appropriateness, materials, safety).

Analytics & Insight

• Set up GA4/GTM dashboards; consolidate marketplace, website, and retail sell-out into a single weekly view.
• Track MER/ROAS, CAC/LTV, share of voice, search rank, and retail sell-out to optimize investments

Team & Vendor Management

• Hire, mentor, and manage a lean team (performance marketer, content/creative, community/CRM) and agencies (media/creative/PR).
• Vendor management: packaging agencies, printers, POSM fabricators, event/expo partners