Key Responsibilities:

1. Creative Asset Design: Design visually compelling and high-quality creatives for social media platforms, websites, brochures, presentations, and email campaigns, aligned with the campaign’s visual language and objectives.

2. UI/UX Mockup Creation: Develop clean and user-friendly layouts or UI mockups using Figma, ensuring an intuitive and engaging user experience.

3. Visual Refinement: Edit and enhance graphics using Adobe Photoshop and Illustrator to ensure precision, clarity, and professional finish across all design assets.

4. Brand Consistency: Maintain and uphold brand guidelines across all visual communication to ensure a cohesive and recognizable identity across touchpoints.

5. Basic Motion Graphics Support: Occasionally assist in creating simple motion graphics or video elements using tools like Adobe After Effects or Premiere Rush to elevate digital storytelling.

6. Collaborative Execution: Work closely with content writers, video editors, and campaign strategists to translate ideas into impactful visual designs.

7. Platform Optimization: Customize visuals to suit different platforms (Instagram, LinkedIn, YouTube, etc.), adhering to best practices for dimensions, formats, and engagement styles.

8. Design Trend Integration: Stay current with emerging design trends, political design language, and platform-specific aesthetic shifts to ensure content remains fresh and engaging.

9. Quality Control: Review all design outputs for accuracy, alignment with campaign messaging, and visual consistency before publication.

10. Feedback Integration: Actively incorporate feedback from stakeholders and team members to continuously improve design outcomes and creative impact.

Must-Have Skills:

1. Language Proficiency: Proficient in Malayalam and English with strong written and verbal communication skills.

2. Design Software Proficiency: Proficient in Adobe Photoshop, Illustrator, and Figma, with hands-on experience in creating high-quality visual assets.

3. Visual Design Expertise: Strong understanding of typography, color theory, layout, and brand identity principles, ensuring consistency and visual appeal across all designs.

4. Platform-Specific Design Experience: Proven experience in designing graphics for various digital platforms, including Instagram, LinkedIn, YouTube, and websites.

5. Attention to Detail: A keen eye for detail with the ability to maintain visual coherence while adapting to different formats and audience needs.

6. Creativity: Innovative and original thinker with the ability to conceptualize and execute compelling visual ideas that align with brand messaging and political context.

7. Portfolio Showcase: A well-curated portfolio that demonstrates a diverse creative range, technical skills, and the ability to deliver impactful design solutions.

8. Independence: Capable of independently managing design projects, meeting deadlines, and collaborating effectively with content and strategy teams.

9. Adaptability: Comfortable working in fast-paced, dynamic environments with the flexibility to quickly respond to shifting political narratives and content requirements.

Education & Experience:

1. Bachelor's Degree: A bachelor's degree in Mass Communication, Journalism, Political Science, or a related field is preferred. This educational background provides a solid foundation in communication and political understanding.

2. Specialization or Coursework: Candidates with specialization or coursework in Graphic Designing, Digital Marketing, or Political Communication would be advantageous.

3. Preferred experience: 1–3 years in Graphic Designing, strategy, and multi-channel campaign management.

4. Language Proficiency: Read / Write / Speak fluency in Malayalam and English is essential. Candidates should demonstrate a strong command of both written and verbal communication.

Digital Assets:

• Preference shall be given to candidates having own Laptop & bringing the same to work. The prescribed asset specification is MacBook Air, 15 Inch, M4, 2025 / Mac Studio M4 Max, 2025.